The Challenge
- The email flow's revenue attribution was below average, around 5%.
- The major challenge the store faces is using a custom-built checkout page, while the product page is built on Woocommerce.
- 05 current flows have inadequate content and are non-functional
- Hindered revenue generation due to metric errors.
- 05 current flows have inadequate content and are non-functional
The Solution
- Strategically set up 08 flows, including 04 core flows and 04 advanced flows, fully tailored to customer interests and insights.
- Rectify metric errors for smooth flow functioning and regular traffic.
- Review integration, develop a unified solution, conduct user testing, maintain regularly, implement data backup, provide customer support ,and stay updated with platform developments.
- Enhance the design of all emails and transition away from text-based content.
- Optimize email-sending methodologies, including timing and promotions.
Office 1: Bien Hoa PT Plaza, 528/33 Ha Noi Highway, Quarter 4, Tan Hiep Ward, Bien Hoa City, Dong Nai, Vietnam.
Office 2: 132 Phung Hung, TDP6, Phuc La, Ha Dong, Ha Noi, Vietnam.