Klaviyo white-label · for agency partners
Your agency's Klaviyo team. Operating behind the mask.
Your clients ask for email. You don't want to hire 4 specialists to deliver it. We ship flows, campaigns, and deliverability under your brand. They never meet us. You keep the relationship, the margin, and the retainer.
partner@hwm ~ $ engagement --status
client_facing: your_agency
execution: hwm_(hidden)
deliverables: branded_as_yours
nda: signed
reports: your_template
✓ margin protected
✓ comms via your slack / email
✓ zero client overlap
Problem 01
Clients keep asking for email. You keep saying "we'll add it next quarter."
Problem 02
Three clients buy email. That's 4 to 6 campaigns a month: too little work to keep a copywriter, a designer, and a Klaviyo specialist on payroll.
Problem 03
Referring out means losing the retainer and the relationship.
Problem 04
When a freelancer misses a deadline or ships a typo, your client blames your agency.
A full Klaviyo delivery team, without the payroll.
Every deliverable ships in your template, your voice, your file-naming convention. We operate as your "email division," and your client only ever deals with your agency.
01
Flows · automations The revenue engine we build first.
Welcome. Abandoned checkout. Browse abandon. Post-purchase. Winback. Sunset. VIP. Replenishment. Cross-sell. Built in Klaviyo, A/B-tested, and segmented from day one.
- Up to 11 flow types per client
- A/B split testing baked in
- 7-day money-back on first flow
02
Campaigns · weekly sends The cadence that keeps the list warm.
Strategy, copy, design, segmentation, send. 8 / 12 / 16 / 30 per month, depending on the client's list and calendar. Holiday and promo calendar included.
- Brand-matched design in Figma or Klaviyo
- Segment logic built on purchase behavior
- Monthly calendar delivered in advance
03
Deliverability · list health The unglamorous work that protects the inbox.
DMARC, DKIM, SPF. Warmup plans for new domains. Sunset rules, suppression lists, engagement segments. Pop-ups and lead gen when growth stalls.
- Inbox placement audits, monthly
- Pop-up + sign-up forms in Klaviyo
- Reports in your template, not ours
Four steps. Then it runs monthly.
You stay client-facing. We stay invisible. Handoff happens inside your tools: your Slack, your Notion, your Google Drive.
STEP 01
Mutual NDA.
Signed before any client name is shared. You introduce us as your internal email team or don't introduce us at all. Your call.
>partner nda --sign
STEP 02
Client brief & audit.
You hand us the Klaviyo login, brand guide, and past data. We run a full audit in 5 business days. You present the findings.
>klaviyo audit --depth=full
STEP 03
Build under your brand.
Flows go live in weeks 2–4. Campaigns start week 3. Every file, every report, every comment ships with your logo and voice.
>deliverables build --brand=yours
STEP 04
Monthly operating rhythm.
You send the calendar. We ship the work. Weekly standup in your Slack. Monthly report in your template. You invoice the client. We invoice you.
>ops run --monthly
$40M+ in client email revenue in our first 1.5 years.
These are real numbers from our direct client book. As a partner, you can quote them, and we'll sign a reference letter to back them. Client names stay private unless the client agrees.
$40M+
Email revenue shipped
In our first 1.5 years
52%
Own-brand email attribution
Our own DTC side project
$3.4M
Q4 email revenue
$30M furniture & clothing brand
57%
Email-attributed revenue
Premium whisky retailer · £102K+ in 3mo
Partner pricing
Wholesale is our published rate minus 20%.
The discount grows with volume and with payment upfront. You set the resale price and keep the difference. We take no rev-share.
// Published rate → your wholesale rate // Full-graphic is the top rate. Text and drag-and-drop emails cost less.
What you pay us, per client.
Campaigns, per email (published) $100–$200
Campaigns, per email (wholesale) $80–$160
Flows, quoted after the audit (published) from $3,500
Flows, quoted after the audit (wholesale) from $2,800
More clients, or 100% paid upfront bigger discount
How you start trial on one client
// What the rate covers
Everything billable. Nothing you'd have to staff.
Pay per email and per flow at the wholesale rate, or buy a block of hours for a trial or ad-hoc work. The rate drops when your agency runs strategy and account management. No "optimization fees."
- ✓Klaviyo strategist, copywriter, designer, and QA, all included
- ✓Flows, campaigns, segmentation, deliverability
- ✓Monthly reports in your template, your branding
- ✓Slack/email response within your agency's business hours
- ✓Trial on one client, then month to month, no minimum term
- ✓7-day money-back guarantee on first flow design
The questions every agency asks first.
Short answers. Ask the rest on the intro call.
Q.01 Will my client ever know Huge Win Media is involved?
Only if you tell them. We don't appear on invoices, reports, file metadata, email signatures, or any client-facing comms. Our standard partnership is fully white-label under mutual NDA.
Q.02 What ESPs do you work in?
Klaviyo is where our team works every day. We take other email and SMS platforms case by case: tell us what your client runs on the intro call.
Q.03 How do comms work? I don't want my client cc'ing a random email.
We operate inside your tools. You add us to your Slack as an internal channel, or we use your agency email alias (e.g. email@youragency.com forwarded to us). The client only ever sees your domain.
Q.04 What if you already work with a competitor of my client?
We disclose conflicts before signing. If there's overlap, we'll either decline or wall off teams so no data crosses. You get final say.
Q.05 How fast can you onboard a new client?
5 business days from signed SOW to audit delivered. First flows live in weeks 2 to 4. Campaign cadence starts week 3. You set the client's expectation; we hit it.
Q.06 What's the minimum commitment?
None. Start with a trial on one client. If it works, go month to month, per client and per partnership. No lock-in either way.
Q.07 Can I resell the audit as a standalone paid offer?
Yes. You can sell the 5-day Klaviyo audit as a paid lead-in offer; we suggest $1,500–$2,500. We deliver it under your brand, and you keep the margin.
Q.08 Do you take equity, rev-share, or performance fees?
No. You pay our published rate minus 20%, per email, per flow, or by the hour. It keeps our incentives clean and your P&L predictable.
Free · NDA and wholesale sheet the same day
A 30-minute intro call. No pitch deck.
Tell us your agency's client type and volume. We'll tell you if the partnership fits. If it does, we send the NDA and wholesale sheet the same day.