Klaviyo flow setup for ecommerce brands

Which Klaviyo flows do we build?

We scope up to 11 flows after reviewing the automations you already have and the customer events your store tracks.

Flow	Trigger	What it does
Welcome	Email signup	Introduce the brand and help subscribers choose a first product.
Abandoned checkout	Checkout started, no order	Bring shoppers back to the checkout they started.
Abandoned cart	Product added, no checkout	Remind shoppers what they left in their cart.
Browse abandonment	Product viewed, no cart or order	Follow up on the product they looked at.
Post-purchase thank-you	Order placed	Thank the buyer and share what they need to know after ordering.
Site abandonment	Known shopper visits without a product view	Give a returning visitor a way back into the catalog.
Customer winback	Time since last order	Give a lapsed customer a reason to buy again.
Sunset	Extended email inactivity	Check whether a subscriber still wants to hear from you before suppressing them.
Birthday	Birthday on the subscriber profile	Send a birthday message when the subscriber has shared the date.
Cross-sell / upsell	Qualifying purchase	Suggest a product or upgrade that fits what the customer bought.
VIP	Customer meets the VIP segment rules	Give high-value customers early access or other perks.

How much does a Klaviyo flow build cost?

Flow builds start from $3,500 USD as a one-off project. The quote depends on how many flows you need, what can be reused and how much segmentation the emails need. We confirm the scope after a free Klaviyo audit. The first flow design has a seven-day money-back guarantee.

See what a Klaviyo agency fee covers.

How long does it take?

The first flow goes live in weeks 2 to 4. Allow 8 to 12 weeks from audit to full rollout, depending on scope.

1. Week 1. Audit the account and agree on the flows to tackle first.
2. Weeks 2 to 4. Write, design, build and check the first flow before it goes live.
3. Week 4 onward. Build and release the remaining flows in priority order. If you also book campaigns, the campaign calendar is handled as part of that separate scope.
4. By weeks 8 to 12. Finish the agreed rollout and review the flows in Klaviyo.

What happens to my existing flows?

Your old flows stay live until the new ones outperform them. We review the existing triggers and results in the audit, then roll out replacements in order of priority.

When is a flow build the wrong choice?

If you need a full set of automations live in under two weeks, our rollout is too slow. If you have a small list and only need a welcome series and a cart reminder, a freelancer may be enough.

Common questions

Can you rebuild flows in an existing Klaviyo account?

Yes. We start by auditing the flows already running, including their triggers, audiences and results. Then we choose which ones to rebuild first. Your current flows stay live until the replacements outperform them. The audit also helps us decide which automations already do their job and can stay as they are.

Do I need a monthly retainer to get Klaviyo flows built?

You can hire us for a one-off flow project. We audit your account, agree on the scope, then plan, write, design, build and check the agreed flows in Klaviyo. Monthly campaigns are a separate service. Your Klaviyo subscription and any add-ons are billed separately from the flow build. We quote the project after the free audit.

Does Klaviyo flow setup include email copy and design?

Yes. We plan the sequence, write and design the emails in your brand voice, and set up the triggers and segmentation in Klaviyo. Share your brand guidelines and examples of emails you like so we can work from them. The first flow design has a seven-day money-back guarantee.

Book a free Klaviyo audit