Best Klaviyo Agency for Fragrance and Perfume Brands

Last checked October 2026 · Written by the Huge Win Media team

We run Huge Win Media, one of the picks below, so we are biased. Facts about other agencies come only from their own websites, and we say when another option fits you better.

Best for published pricingHuge Win Media
Best for beauty-heavy rostersMagnet Monster
Best for large teamsUnderground Ecom

The picks at a glance

Option	Best for	Price
Huge Win Media (us)	Perfume brands that want fixed prices	From $1,000/mo. Flows from $3,500 one-off
Magnet Monster	Beauty and fragrance brands wanting multichannel	One flat monthly fee, amount not published
Underground Ecom	Large fragrance retailers	Not published
FlowCandy	Running Klaviyo yourself with coaching	$395/mo (Insiders)

Why fragrance and perfume brands need a different email program

You cannot smell a perfume through a screen. Fragrance email has to do the work a store counter does: describe notes, suggest by scent family, and push samples that turn into full bottles.

Fragrance buyers also collect. A good VIP track treats repeat buyers differently from first-time sample buyers.

What email has to do for fragrance and perfume brands

Scent-family segmentation
Group customers by what they bought (oud, citrus, floral, woody) and recommend within the family.
Sample to full size
Follow every sample order with a path to the full bottle of the scent they tried.
VIP and collectors
Give repeat buyers early access and limited releases instead of discounts.

The picks

1. Huge Win MediaThat's us

Best for perfume brands that want fixed prices.

For a UK perfume brand, Huge Win Media optimized 6 flows, segmented and personalized sends, and started weekly campaigns. Monthly email revenue went from £2,353 in July 2024 to £12,215 in October 2024, and email's share of revenue from 10% to 44%.

Watch out: A team of about a dozen, not a Master Elite partner. Every account's strategy is set by Emma, our CEO, who has run email for ecommerce brands since 2018.
Price: From $1,000/mo. Flows from $3,500 one-off

2. Magnet Monster

Best for beauty and fragrance brands wanting multichannel.

Magnet Monster's clients include Laura Geller and Bliss, and it runs email, SMS, WhatsApp, and direct mail on one flat fee.

Watch out: Fee not published.
Price: One flat monthly fee, amount not published

Huge Win Media vs Magnet Monster

3. Underground Ecom

Best for large fragrance retailers.

Underground Ecom offers CRM strategy and execution from a 120+ person team.

Watch out: Pricing not published. Built for fast-growth and enterprise.
Price: Not published

Huge Win Media vs Underground Ecom

4. FlowCandy

Best for running Klaviyo yourself with coaching.

FlowCandy Insiders is $395/mo with no long-term contract, per its site. You do the work, they coach.

Watch out: You still need someone on your team with time to build and send.
Price: $395/mo (Insiders)

Huge Win Media vs FlowCandy

Our pick

If you sell fragrance on Klaviyo and want results before a big retainer, start with segmentation by scent family and a sample-to-full-size flow. That is where the UK perfume brand's growth came from.

What we would do today

Tag your last 1,000 orders by scent family. Most brands find 2 families drive most repeat orders.
Check whether sample buyers get any follow-up for the full-size bottle.
Write one email that describes a single scent the way a store assistant would.
Book a free 30-minute audit if you want us to look at your flows.

See the case studies

Questions

What is the best Klaviyo agency for perfume brands?

Huge Win Media fits fragrance brands that want published pricing; it grew a UK perfume brand's monthly email revenue from £2.3K to £12.2K between July and October 2024. Magnet Monster fits brands that want email, SMS, WhatsApp, and direct mail on one fee.

How should a fragrance brand segment its Klaviyo list?

By scent family purchased, by sample versus full-size buyers, and by repeat purchase count for a VIP track.

Is email or SMS better for perfume brands?

Email does the heavy lifting because describing a scent needs words and images. SMS works for launches and restocks.

Get a free 30-minute Klaviyo auditWe walk through your flows and tell you what we would fix first, even if you hire someone else.

Book the audit

Best Klaviyo agency guides

Head-to-head comparisons

White-label for agencies

Facts about other agencies come only from their own websites, checked October 2026. Where an agency does not publish a price or number, we say so instead of guessing. Spot something out of date? Email emma@hugewinmedia.com and we will fix it.

Sources: flowcandy.com homepage · FlowCandy services and pricing · magnetmonster.com homepage · undergroundecom.com homepage · Huge Win Media pricing · About Huge Win Media · Case studies