$1.1M BFCM email revenue for a $20M/year personalized gifts brand

A $20M+/year print-on-demand brand founded in 2016 that sells personalized gifts. It served 1,000,000+ customers in its first 3 years.

The challenge

• Low consumer awareness and engagement.
• Getting noticed in crowded holiday inboxes.
• Keeping deliverability up and staying out of spam filters.
• Standing out with content in a competitive category.
• Finding the right timing and frequency.

What we did

• Kept a strong sender reputation: regular list cleaning and close watch on engagement metrics.
• Wrote subject lines, personalized content and designs that showed the product's value.
• Built a post-purchase experience to keep customers after BFCM.
• Set send timing from the data.

Results

• $1.1M in email campaign revenue across BFCM and Christmas, within 2 months.

From the original case study