$1.1M
Email revenue
$1.1M BFCM email revenue for a $20M/year personalized gifts brand
The original overview reports $1.1M in email campaign revenue across BFCM and Christmas within two months for a personalized gifts brand. The year is not shown.
Work documented in the original sources
The source describes list cleaning, sender reputation and engagement work, subject lines and design, campaign timing, and post-purchase follow-up after BFCM.
How to read the result
Two months is the source label, not an exact 60-day window. The dollar sign does not identify an ISO currency code.
These are agency-published observations. The sources do not disclose attribution settings, margins, concurrent promotions or a controlled estimate of incremental sales.
2 months
Period
From the original case study
Sources and measurement
| Source measure | Reported value | Reading context |
|---|---|---|
| Original overview | $1.1M email campaign revenue | BFCM and Christmas, within two months; no calendar year or exact dates. |
| Challenge and solution | List health, content and send timing | The work includes post-purchase communication after BFCM; this does not make the headline a flow-revenue measure. |
Two months is the source label, not an exact 60-day window. The dollar sign does not identify an ISO currency code.
These are agency-published observations. The sources do not disclose attribution settings, margins, concurrent promotions or a controlled estimate of incremental sales.
For a wider comparison, see how to read agency metrics and the agency evaluation worksheet.