$3.4M in Q4 email revenue for a $30M/year furniture & clothing brand

A $30M+/year furniture and clothing brand that sells personalized products, from mugs to acrylic plaques, for gifts and celebrations.

The challenge

• Metric errors meant customer information was not being tracked.
• The main newsletter list was growing slowly.
• The 5 existing flows were not getting the engagement they should.
• There were no advanced flows for building long-term customer relationships.
• Customers heard almost nothing from the brand after they ordered.

What we did

• Built 8 flows: 4 core and 4 advanced.
• Advanced flows: email sequences for each stage of the customer lifecycle.
• Post-order emails with care tips and related product suggestions.
• Revised the flows with A/B tests to lift engagement.
• Sign-up incentives and personalized content to grow the list.

Results

• $3.4M in email revenue in Q4 2022, from the 8 email flows.

From the original case study