+265% email-attributed revenue, $97.2K in 3 months for a premium car accessories brand

A premium automotive accessories brand that makes leather products for comfort, function and interior looks.

The challenge

• Email drove only 2% of attributed revenue.
• The subscriber list was growing slowly.
• Some core flows and all advanced flows were missing.
• The existing flows were not getting engagement.

What we did

• Fixed the backend settings for data tracking.
• Optimized 5 core flows, including post-purchase and abandoned checkout.
• Personalized emails and sent them to different segments.
• Ran weekly campaigns with useful content and good deals.

Results

• Email-attributed revenue up 265.1% compared with the previous period.
• $97.2K in email revenue in 3 months.

From the original case study