£12.2K/mo
Email revenue
£2.3K to £12.2K monthly email revenue for a UK perfume brand
Monthly email revenue from £2,353 in July 2024 to £12,215 in October 2024 for a UK perfume brand, with email's share of revenue rising from 10% to 44%.
A UK fragrance company selling affordable perfumes inspired by designer scents.
The challenge
- The existing flows were not personalized or segmented enough.
- Backend settings were not optimized: weak visitor tracking, no backfill, no DMARC.
- No campaigns were going out to engage customers.
What we did
- Optimized 6 flows: 5 core and 1 advanced.
- Ran weekly campaigns with useful content and good deals.
- Personalized emails and sent them to different segments.
- Optimized backend settings for data collection and email performance.
Results
- July 2024: Klaviyo attributed £2,353 to email, 10.08% of £23,337 total revenue, all from flows.
- October 2024: £12,215, 43.55% of £28,046 total revenue. Campaigns brought in £6,944 and flows £5,272.
- October's email revenue was up 343% on October 2023.
43.6%
Email attributed
6
Flows
Jul to Oct 2024
Period
From the original case study
