+380% email revenue, $560K+ in 30 days for a personalized POD gifts brand

A personalized print-on-demand gifts brand founded in 2021, based in the US with a design team in Vietnam.

The challenge

• Email drove around 4% of revenue, below average.
• The 4 existing flows were not getting the engagement or revenue they should. Advanced flows for long-term relationships were missing.
• Metrics and traffic were fine on the main flows, but returns from the abandonment flows fell short.

What we did

• Built 8 flows: 4 core and 4 advanced.
• Grew leads with a wider range of sign-up forms.
• Tagged customer interests to tailor content to each person.
• Added testimonials, brand guarantees and tailored tips to the email design.
• Tuned send times, delays and email formats.

Results

• Email-attributed revenue up 380%.
• $560K+ in email revenue in 30 days.

From the original case study