$12K+ from 3 email campaigns for an IDP travel brand

A provider of the UN-regulated International Driving Permit (IDP). Founded in 2018, it has served 170,000+ customers in 160+ countries.

The challenge

• Segmentation was broad and ignored buying behavior, preferences and location.
• Emails repackaged simple blog posts that did not match what readers cared about.
• Engagement with potential buyers was minimal.

What we did

• Built a segment for each type of content, focused on recent and highly engaged users.
• Went deeper on existing blog topics with expert insights and practical tips.
• Sent more often to the most engaged segments to nurture leads.

Results

• $12K+ in email revenue from 3 campaigns.

From the original case study