$489.4K
Email revenue
39% email attributed revenue, $489.4K in 3 months for a streetwear brand
$489.4K in email revenue in 3 months, 39% of revenue, for a streetwear and sneakers brand, from 8 Klaviyo flows and lifestyle segmentation.
A streetwear and sneakers brand founded in 2017, known for t-shirts, hoodies and designs that suit sneaker fans.
The challenge
- Email performance was below average.
- The audience was a narrow group of urban fashion fans.
- Emails risked getting repetitive, with the same kind of product showcase each time.
- Building long-term loyalty was hard in a fast-moving market.
What we did
- Segmented by lifestyle and targeted by behavior.
- Built 8 flows: 4 core and 4 advanced.
- Grew leads through a wider range of forms and social media.
- Tagged customer interests to tailor content to each person.
Results
- 39% of revenue attributed to email.
- $489.4K in email revenue in 3 months.
39%
Email attributed
8
Flows
90 days
Period
From the original case study
