8
Flows
+230% email flow revenue, +92% conversion for a Caribbean FMCG marketplace
The original overview reports a 230% increase in email flow revenue, a 92% increase in conversion rate and $4K+ from five winback campaigns. Dates and comparison baselines are not shown.
The original overview reports a 230% increase in email flow revenue, a 92% increase in conversion rate and $4K+ from five winback campaigns. Dates and comparison baselines are not shown.
Work documented in the original sources
The source describes four core and four advanced flows, re-engagement of inactive profiles, profile enrichment, popups and quizzes, and email, SMS and direct-mail work.
How to read the result
The slides describe eight flows and multichannel work across email, SMS and direct mail. That work description does not turn every reported result into a combined-channel total.
These are agency-published observations. The sources do not disclose attribution settings, margins, concurrent promotions or a controlled estimate of incremental sales.
From the original case study
Sources and measurement
| Source measure | Reported value | Reading context |
|---|---|---|
| Original overview | 230% increase in email flow revenue | Comparison period, baseline and attribution settings are not disclosed. |
| Original overview | 92% increase in conversion rate | An increase, not a 92% conversion-rate level or a 92-percentage-point change. The conversion definition and sample are not shown. |
| Original overview | $4K+ from five winback campaigns | No reporting dates or ISO currency code shown. |
The slides describe eight flows and multichannel work across email, SMS and direct mail. That work description does not turn every reported result into a combined-channel total.
These are agency-published observations. The sources do not disclose attribution settings, margins, concurrent promotions or a controlled estimate of incremental sales.
For a wider comparison, see how to read agency metrics and the agency evaluation worksheet.