+230% email flow revenue, +92% conversion for a Caribbean FMCG marketplace

A marketplace for Caribbean-made products: nearly 10,000 products from 650+ brands, mainly from Jamaica and Trinidad and Tobago.

The challenge

• Little customer data to personalize with.
• Missing core and advanced flows that fit the marketplace model.
• Metric errors meant customer information was not being tracked.
• The subscriber list was growing slowly.
• A large group of unengaged customers that could still convert.

What we did

• Built 8 flows: 4 core and 4 advanced.
• Sent campaigns to win back unengaged customer groups.
• Reached customers through email, SMS and direct mail postcards.
• Enriched the existing 30,000 email profiles with more personal data.
• Grew the list with pop-ups tailored to traffic source and visitor behavior, plus quizzes, blog content and social.

Results

• Email flow revenue up 230%.
• Conversion rate up 92%.
• $4K+ in email revenue from 5 winback campaigns.

From the original case study