£102K+
Email revenue
57% email attributed revenue for a premium Japanese & Scotch whisky retailer
57% of revenue attributed to email and £102K+ in email revenue in 3 months for a premium Japanese and Scotch whisky retailer, from 8 Klaviyo flows.
Founded in 2019, this online retailer sells premium Japanese, Scotch and world whiskies.
The challenge
- Email drove under 10% of revenue, and the store struggled to keep repeat customers and limit churn.
- The main newsletter list was growing slowly.
- Customers heard almost nothing from the store after they ordered.
- The team did not know how to connect with subscribers through email.
What we did
- Built 8 flows: 4 core and 4 advanced.
- Wrote targeted content to build rapport with the audience and explain what makes the store different.
- Used data on customer preferences to make each send relevant.
- Focused on growing subscription sign-ups and managing churn.
Results
- 57% of revenue attributed to email.
- £102K+ in email revenue in 3 months.
57%
Email attributed
8
Flows
3 months
Period
From the original case study
